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NEVER 86'D initiative supports local hospitality industry

And just like that the whole world came to a screeching halt.

Every family, every business, and every industry is trying to navigate this uncertain time right now due to the global pandemic COVID-19. 

Grand Cru Hospitality co-owner Alex Chong knows all too well the financial and emotional impact that shutdowns have on small businesses and has started an initiative to help those affected. (Grand Cru manages all food operations at Hammer & Stitch Brewing Company, along with large scale event catering and other in-house dining partnerships in Portland.)

NEVER 86'D was created with small businesses in the service industry such as restaurants, craft breweries and their workers in mind. The campaign includes online fundraising as well as merchandise (hats, men’s and women’s cut tees) with the NEVER 86’D logo. In the logo you will see a fork, a wine bottle, and a helping hand unified as one cohesive entity.

“There are thousands of hard working folks just in Portland who rely on a thriving hospitality industry to make their living,” Chong said.

“During this time of uncertainty it is imperative that we band together and lift each other up.” 

NEVER 86'D merchandise is now available on the Hammer & Stitch online store. The tees and hats may be purchased at the Slabtown Taproom or added to your Hammer & Stitch food & drink pickup or delivery orders. The proceeds from the NEVER 86’D campaign will aid independently-owned restaurants and their workers in Portland, Oregon and will hopefully reach a much broader area as well.

“Wear your hat and shirt proudly to show your support for those struggling to make ends meet due to social distancing restrictions and government regulations.” Chong said. “Remember that we, the people that serve your friends and family, will never be 86'D. We are in this together.”


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